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Wednesday, March 08, 2006

How I make money on the Internet - Part 2: Google Adsense

Hello all on this rainy March day here in the UK!
Hope you have all been blogging you heart out.
Anyway, as promised here is Part 2 in my series of How To Make Money on the Internet.
Click here if you missed Part 1: eBay, as it will show you valuable tips on using the ever-growing auction site.
Anyway, in this issue, I will focus on the ever growing phenomenon of Google Adsense. If you are new to this though you may have a few questions which I will try and answer:

1) What is Adsense and how does it work?
Google AdSense is the programme that can generate advertising revenue from each page on your website - all you need to do is add a snippet of code, and hey-presto, your ads appear!.
AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request. So basically, if you have a site on Golf Clubs, then Adsense will show ads from other companies who also specialize in Golf Clubs.
To get revenue, someone must click on the Google Adsense link, and in return, you will be rewarded with a fee which can range to a few cents to a few dollars if you use the right keywords. Most programs like Adsense operate on a CPC (Cost Per Click) scheme, however there are some which also use CPM (Cost per 1000 impressions or views).

2)What are the advantages/disadvantages of using Adsense?
If you have a site which has a high amount of traffic, then Adsense can be very beneficial. Getting a six-figure sum from the program is not unheard of if you have a large amount of people coming to your site daily.
However, there are a few drawbacks: Google only sends your accumulated money once you have reached the $100 mark, so if you don't reach that, then you don't get your hands on that hard-earned cash!Also, by placing content relevant ads on yor site, you may be attracting people to buy items on competitors sites, which is never a good thing in business. Also, if Google finds any trace of malicious clicking (you clicking on your own ads), then your account can be indefinitely suspended...probably for ever! Finally, your site must not have anything of illicit nature (I hope you wouldn't have a site like that anyway!)

Now for the real business, my tips on how you can make money using Google Adsense:

1)Place your ads in a place on your page where all your visitors will see it. It has been proven that generally the top left or right corners of your page are the most eye-catching to visitors.
2)Dont put Adsense on a retail site!Doing so will only hinder your chances of making that all important sale.
3)Use colours which really stand out from the general theme of your webpage. It has been noticed that even the ugliest of sites can make a good income due to the boldness of their ads.
4)Your ads will only make money if you have lots of traffic, and people who are interested in the information your ads have to offer. This is a concept I will talk about in later parts of the series on How To Make Money on the Internet.
Make the leap to Adsense and you should be building up a nice amount of cash on the side, or even you could be a Six-Figure Blogger, and that would be something wouldn't it! Have I left anything out? Please comment on this article, and tell me!

Please see the next in the series on How To Make Money on the Internet - Part 3: Affiliates
Happy Blogtrepreneuring!!!

4 Comments:

  • Excellent topic and you covered it nicely. Adsense is indeed a huge player in the online advertising world and I believe any tips and guides are appreciated. Of course, while millions of publishers are running Adsense, only a handful are making serious money off it. As far as I’m concerned, the best way to make money with Adsense is to develop a website or blog on a niche topic that should also be something you are interested in. Hobby-related sites have the best chances of keeping you, as their webmaster, happy and involved, and this will soon show in the number of visitors and the amounts of money you make.

    Another vital thing to consider is ad style and placement. I prefer to use a similar structure for all my websites – one that was proven to work. I will share this with you as I believe in reciprocal help through free advice – I also learned A LOT from browsing blogs such as this and other webmaster resources on Adsense. Ok, so getting back to ad placement: I love the idea of placing a 120x90 or 160x90 adlink box on the left side menu of my sites, in the top left corner, just below the banner. Have a look at my website, and get more tips on How to make money with Google Adsense and look at the area below the graphic saying “Online money” – it will house a nice 160x90 adlinks box soon after my site receives enough traffic.

    The second good spot to place a 250x250 or 300x250 ad box is in the article text. Loose the border and make the background of the ads the same as your web background (same is true for the adlink placement mentioned above. The final touch comes with a final ad placed at the end of each araticle. Consider the article a path that leads to the final conclusion – exactly where the ads are. You can also place a small graphic image to the left of the ads, so that they are more attractive from a visual point of view.

    By using such an ad placement most of my sites get CTRs of 10%-15% all the time

    Give it a try and let me know if this sort of ad placement worked in your particular cases – I am also doing a study on this which I will eventually publish on my web2earn.com Google Adsense case study
    Best regards,

    Mihai

    By Blogger Web2earn, at 5:09 PM  

  • Thanks for the advice Mihai,
    I am glad you liked the article, and I will also try and place ads like you said.
    Good luck with your blogging!
    Adnan

    By Blogger Adnan, at 8:52 PM  

  • Great article and good coverage of the topic. It's always good to get advice on this stuff because after all I am a broke college student. I'll continue to play around with the placement of my ads and whatnot. Thanks

    By Blogger Chosen, at 10:53 PM  

  • Thanks Chosen,
    Good luck with your Adsense campaign

    By Blogger Adnan, at 7:28 PM  

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